Lexus boss Takashi Watanabe said Japanese brand has a lot to learn from Tesla when it comes to making it easier to build cars and simplify as much as possible.
Lexus International President Takashi Watanabe will have the difficult mission of steering the brand through a massive EV overhaul starting from 2026.previewed next month by a concept debuting at the Japan Mobility ShowThe next-generation BEV that Lexus will introduce in 2026 will be built on a modular architecture, with significantly altered production methods and a completely re-imagined software platform, Watanabe said earlier this month at a vehicle and technology showcase at Fuji Speedway..
"We need to make it easier to build and simplify as much as possible," Watanabe said, adding that it is"important to humbly look at and learn from" Tesla's achievements."One of our first steps will be modifying and rethinking our production methods.
"If we rely only on product alone, we probably can't get as far as we need to go. We need to offer more. After the customer has bought the product, what other kind of experiences are possible?" One way to accomplish that is to diversify the brand lineup to appeal to regional needs, Watanabe said. This has already started to happen with Lexus' gas-and hybrid-powered vehicles, and it remains to be seen if the same strategy will be adopted for EVs.
Lexus previously said it would be capable of selling 1 million EVs annually in 2030, which is a huge ramp-up from the current production. Toyota and Lexus combined sold just 25,000 EVs worldwide in 2022. Lexus only has one EV in its current US lineup,
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