Levi Strauss & Co's denim jeans and jackets were swept off the racks in the second quarter as people returning to work and social events stuck to the comfortable styles that had dominated during lockdowns.
A Levi's logo is seen on a shirt in a Levi Strauss store in New York, U.S., March 19, 2019. REUTERS/Shannon Stapletondenim jeans and jackets were swept off the racks in the second quarter as people returning to work and social events stuck to the comfortable styles that had dominated during lockdowns.
Like its peers, Levi's also hiked prices to counter surging costs of raw material and labor, but the company is yet to see much impact from that on demand as its loose-fitting clothes such as baggy jeans are still being snapped up."At the moment, a consumer is likely to decide to put their dollars towards ," Jane Hali and Associates senior analyst Jessica Ramírez said, adding that there is a denim boom.
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