Lemeir Mitchell is expanding his food-truck operation with a brick-and-mortar shop on Melrose Avenue.
After a visit from the Ace Family, who have 18.6 million YouTube subscribers, Mitchell says business skyrocketed.
“I knew there was something special about this guy,” Foxman said. “I told him right there that I envision a huge opportunity, and I would love to be a part of that.” The morning the location of Happy Ice was supposed to undergo its final health inspection, the mayor shut down all nonessential businesses due to the COVID-19 pandemic.
Two months later, after Happy Ice passed its final inspection in May, George Floyd died in Minneapolis police custody, sparking protests in Los Angeles and across the nation.
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