Lego revenue jumped 17% during the first six months of 2022, boosted by top-selling building set tie-ins with Star Wars and Harry Potter.
Lego revenue jumped 17% during the first six months of 2022, reaching $27 billion Danish krone, or about $3.5 billion.
CEO Niels Christiansen touted the company's diverse selection of toys and their appeal across generations for the continued sales surge. "I think that we make sure we tap into different passion points," Christiansen said. "You can buy a Formula One car or a Ferrari, or you can have a Duplo set that fits in your bathtub."
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