In a paywalled report, a leaked Instagram memo obtained by BusinessInsider says that DMs are coming to Threads earlier than expected.
posted on Twitter that the memo does mention new capabilities that are heading to Threads.
This is actually good news for Threads since adding DMs mean that anyone on the platform who wants to speak with another subscriber privately will be able to do so without leaving Threads and heading to another social media app. What made Threads decide to move up the timeline for DMs? There is speculation that important Threads creators got the ear of Instagram executives and stressed the importance of launching it for the platform ahead of other features.
Threads is off to a good start putting pressure on Elon Musk and his team to attract more advertisers and. As for Threads, we don't know when DMs and all of the other aforementioned features will come to the site but for those who are backing it, these additions can't come soon enough. And it seems that Instagram's Mosseri is smart enough to understand that he can turn the heat up on Twitter by launching these features earlier than expected.
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