Lidong Liu is an experienced product designer who has combined the talent of a natural eye with a deep understanding of technology. - productdesign productdesigner
Leading brand consultant and esteemed author of Designing Brand Identity, Alina Wheeler, is famously quoted as saying “Design is intelligence made visible”. This statement truly captures the multifaceted world of design, which must create synergy between business goals, financial margins, and the overall UX. Lidong Liu is an experienced product designer who has combined the talent of a natural eye with a deep understanding of technology in order to showcase the brilliance of his projects.
Thanks to its unique presentation and innovative techniques, Zuiyan took home the first place prize from the Mobile Application Innovation Contest, beating out over 400 other teams from mainland China, Hong Kong and Taiwan. As the competition was organized by the Ministry of Education of China and Apple, the app was then featured on the Apple App Store in 2018 and hit over 20K downloads in just three months.
According to Liu, the most rewarding work he’s done with the company is in particular with Spotify for Artists, as he holds such deep respect for the work of musicians. In this branch of the company, he led the core design of platform capabilities for the paid Marquee ads – a marketing campaign tool for music promotion.
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