Tens of thousands of coronavirus test kits that went unused during a 12-day testing blitz in Phoenix's hardest-hit Latino neighborhoods shows a failure to spread the word to a community that’s often distrustful of government.
officials failed to adequately spread the word to a community that's often distrustful of government.
Community leaders said many Latinos who found out about the testing events still stayed away, unnerved by uniformed military and police or the initial requests for IDs and pre-registration. Some people lack internet access to register online and those without legal status can be wary of giving their names to authorities. The National Guard was a major partner at the event, which later dropped those conditions.
“The governments generally don't really do a good job at communicating or understanding the communities they serve," Lopez said. Tomás León, senior vice president of marketing for the private system Equality Health, said the 12-day surge event was halfway over when state officials contacted him for advice on getting more Latinos to show up.
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