Latin Music TV's power couple: Mary & Cisco Suárez discuss award show realities, balancing home life & more.
Mary Black Suárez and Cisco Suárez photographed on Sept. 20, 2019 at Telemundo in Miami.
But their business rivalry also has a romantic twist: Mary and Cisco have been married for over 30 years. During the early 2000s, Mary left the network to raise their three children while Cisco launched Univision's Premios Juventud and began producing the network's live shows. When Mary returned to production, she went back to Telemundo, initially to produce Premios Billboard de la Música Mexicana, and then in 2015, the Latin AMAs. Suddenly, the couple were competitors again.
But paradoxically, viewership for the Latin AMAs has been growing. Between 2017 and 2018, viewers for the event jumped from 4.39 million to 4.8 million, according to Nielsen. Based on Mary's track record, Cisco is joining a winning team.Cisco Suárez: A very simple rule that has kept our marriage healthy is never, ever, ever talk about business at home.
MBS: When you know your audience, you know what they're looking for. But then you need to be consistent with what you give them. This particular show [Latin AMAs] is seen by what we call the 200% audience: 100% Latin and 100% American.CS: Who is listening to Bad Bunny and Ozuna? The Latinos born in the U.S. speak English and don't necessarily watch Telemundo. But when we have events with artists, they'll watch. The next day, they go online and you see the boom.
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