The 2019 LatinAMAs dominated Spanish-language prime time TV
Anuel AA accepts the artist of the year award at the Latin American Music Awards at the Dolby Theatre on Oct. 17, 2019 in Los Angeles.
The 2019 Latin American Music Awards dominated Spanish-language prime time TV on Thursday , delivering 2 million total viewers and a cumulative 4.2 million viewers for Telemundo, according to Nielsen. The show, which aired live from the Dolby Theater in Los Angeles, made Telemundo the No. 1 Spanish language network of the evening and the No. 2 broadcast network nationally regardless of language, coming behind only Fox. Locally, the show was No. 1 in New York and Miami among adults 18-49, regardless of language.
The Latin AMAs also generated 40 million engagements across digital, social and television platforms, a 34% increase over 2018. According to Nielsen Social Content ratings, it was the most social program on television for the day, with a 71% increase in activity versus 2018.
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