More recently designers from the Middle East, South Africa and Western Africa have started to emerge, earning nominations for the prestigious LVMH Prize.
Many of these LATAM and Caribbean designers are entering the U.S. through New York City and paving the way for others from the region to follow in their footsteps.
“New York City is aspirational for so many other counties and societies,” Ramirez said. “If your customer can somehow relate the brand to New York, they see the added value to that. Having a presence here makes the community feel proud of wearing the brand, especially the younger generation.” Rodriguez-Anderson was born in Puerto Vallarta, Mexico, and moved as a child to San Diego and later Miami. After establishing the brand, she moved back to Mexico to develop the line with designer Paulo Succar. Wavey L.A. held its first fashion show in 2018, opened a flagship store in Juarez in Mexico City in 2021, and this year opened a workshop in Roma, Mexico City.
“I feel like New York City is one of the top fashion capitals of the world and I feel like if you make it here, you can make in anywhere in the world,” she added. The brand recently partnered with Kith’s Ronnie Fieg and Clarks on a shoe collaboration that launched at Blue in Green in New York City and at Soho Beach House in Miami.
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