.theLAMC brought together four touring executives to discuss what's ahead and what festivals/concerts will look like once live music resumes.
With no set time table of when live shows and festivals will resume, it's hard to imagine what the"new normal" of the live music industry will look like post the COVID-19 shut down.
With a few parts of the world re-opening gradually and businesses like restaurants, gyms and museums slowly getting back to business, for the live music industry, it's not so clear when things will go back to normal or if they ever will. In an effort to try to understand what the reality is and the uncertainty surrounding the live industry, LAMC brought together four touring executives to discuss what's ahead and what festivals/concerts will look like once live music resumes.
Rodriguez: We moved every single show we had this year to next year. Quite frankly, everyone is driving in the dark. No one knows what’s ahead of us. What’s going to be the economic reality? I think South America is very resilient because we have been through so many things whether it’s politics, devaluation, riots. When people talk about the new normal, it’s hard to visualize the new normal in what we do.
Puig: In Mexico, we were lucky to be able to have the Viva Latino festival in March and it was the last massive festival not only in Mexico but also in Latin America. It was a difficult decision and a tough week but officials gave us permission and we brought 120,000 people together. Now, there’s a lot of uncertainty of what will happen this year. Everything changes daily. Our industry is one of the last ones.
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