Striking a 10-year deal, the home of the Los Angeles Football Club will be known as BMO Stadium in the largest naming rights deal in MLS history
The first open-air stadium built in Los Angeles since 1962 has been affectionately called “The Banc” since it opened in the spring of 2018.Moving on from the South Los Angeles stadium’s initial naming rights partner, Banc of California, the Los Angeles Football Club has entered into the largest naming rights deal in Major League Soccer history with Bank of Montreal for approximately $100 million over 10 years, according to a source familiar with the terms.
In 2020, LAFC and the Banc of California announced the restructuring of their reported 15-year, $100 million agreement that led to the financial institution’s eventual removal from the marquee of the downtown stadium that is erected on the former site of the Los Angeles Memorial Sports Arena. Described as “The Bank of Soccer” in a press release announcing the deal with LAFC, BMO touted partnerships with Toronto, CF Montreal and the Vancouver Whitecaps FC as well as investments of over $18.5 million aimed at developing youth soccer in Canada since 2005.
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