L’Oreal and Unilever are reassessing their skin lightening products—but won't quit the million-dollar market
last week that it would stop selling its Neutrogena Fine Fairness and Clean & Clear Fairness lines, advertised as dark-spot reducers which double as skin lighteners, following questions fromLeading American and European beauty brands haveheavily for years from selling skin whitening products to consumer classes in countries like India, China, Nigeria, Ghana and Indonesia, inflating an industry accused of perpetuating colorism in the form of a preference for people with lighter skin.
The decisions by L’Oreal and Unilever to rebrand instead of halting the sale of skin-lighting products drewForbes that because 300 million people buy Fair & Lovely every year, the company was concerned that halting production could cause an influx of unsafe alternatives and noted that “all over the world there are different views of what beauty is”, which Unilever wants to cater to in a “positive and inclusive way.”requests for comment about the decision to continue selling the products with reformed packaging and marketing.
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