L’Oréal is doubling down on its Metaverse efforts.
experiences by L’Oréal, including Maybelline’s recent Virtual Loft, which allowed consumers to watch makeup tutorials and virtually try-on looks, and L’Oréal’s newly minted partnership with Meta to support and incubate AR and avatar creation start-ups.
“We want to crack the codes of beauty within [the metaverse], and to do that, we’re partnering with key players who know the field,” Kroely said. “When it comes to avatar customization, people are very much focused on fashion today — there’s a huge untapped opportunity in hair and makeup.” While L’Oréal is testing the waters on Ready Player Me with L’Oréal Professionnel and Maybelline, it plans to bring other brands from its portfolio further into the digital beauty realm as well, taking what Kroely describes as a “test-and-learn” approach.
“We’ll see what looks resonate with people, and develop more from there. We want to explore a multibrand approach that will bring more creativity, expertise, diversity and tech to hair and makeup,” Kroely said. A leading cross-game avatar platform, Ready Player Me has teamed with several fashion brands to date including New Balance and Pull&Bear, and presents an avenue for beauty brands seeking to get in on the fledgling customizable avatar opportunity, as well.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Renault Launches Its Industrial Metaverse, Aims to Save $330 Million by 2025 – Metaverse Bitcoin NewsRenault, the automobile company, has announced it has built the first industrial metaverse, fed with data from its production lines.
続きを読む »
Nike Will Let People Design and Sell Sneakers for the MetaverseThe brand’s first virtual collection will launch on Swoosh in January 2023, shaped through activities such as interactive voting. But before would-be sneaker designers get too excited, details on just how this creator economy will workare extremely vague.
続きを読む »
SXSW Adds Cheech Marin, Titane Director Julia Ducournau For 2023Radical filmmakers and tech CEOs, prepare to rub shoulders again as sxsw has announced more speakers for its 2023 edition.
続きを読む »
Apple’s Forthcoming AR/VR Headset Will Launch Metaverse Battle With Meta | CoinMarketCapCryptonews Apple is coming after Mark Zuckerberg’s metaverse dreams 🥊
続きを読む »
Metaverse of Entertainment Expected to Grow to Almost $29 Billion Driven by Consumer Spending by 2026, Study Says – Metaverse Bitcoin NewsA report issued on Nov. 11 by Technavio, a market research firm, has determined that the market size of the metaverse initiatives related to entertainment will grow to reach $28.92 billion.
続きを読む »
How to Hack Content Moderation in the Metaverse: Lessons from Web2.0 | HackerNoonA post about content moderation and how Reddit's community point system could be used to supplement and eventually replace moderators - cc: elonmusk kanyewest hackernoon enterthemetaverse contentmoderation
続きを読む »