L.A. New Year's Day Rose Parade, which attracts 700,000 people, has been canceled, marking 2021's first major cancellation
On Wednesday, organizers of the 2021 Rose Parade announced that they are canceling Pasadena, California’s iconic New Year’s Day bash — which is typically viewed by tens of millions of households each year — for the first time since World War II.
The single-day event’s economic impact is huge. In 2019, 700,000 people from around the world attended the Rose Parade, and Enigma Research Corporation estimated that the money generated by such a flock was around $150 million. “We all know what the Rose Parade means to us here in Pasadena, as well as to New Year celebrations around the world,” Pasadena Mayor Terry Tornek said. “To know that we won’t get to experience this great tradition on January 1st, 2021, is extremely disappointing.
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