Every Wednesday from April 13 through May 4, Krispy Kreme will sell a dozen original glazed doughnuts for the price of a gallon of regular gas.
Each week, the chain will use Monday's national average gas price to set the promotional cost for its doughnuts.
On Monday, AAA put the national average at $4.11 per gallon. So on Wednesday, a dozen original glazed Krispy Kreme doughnuts will cost $4.11. That a good deal: A dozen original glazed would typically go for at least $10 at Krispy Kreme. With those promotions, Krispy Kreme was trying to"encourage folks to take advantage of a kind offer from us to do something good for others," Dave Skena, Krispy Kreme's chief marketing officer, told CNN Business. In this case,"we're just trying to help [people] get through the week."
Why Krispy Kremes gives away its signature doughnutsWhen Krispy Kreme gives away free doughnuts, it usually offers up the original glazed doughnut, rather than other flavors or specialty items.