The team announced the agreement Wednesday at a news conference in Seattle.
The Kraken will be the first team in the four major North American men’s professional sports leagues to feature the name of a Native American tribe, unrelated to a casino, on jerseys since advertisements became commonplace in recent years.
“To be able to assert sort of our place and our identity within the city, within the region, with organizations like the Kraken, it’s hugely important and it’s hugely meaningful and really a powerful step for our tribe, for our people,” Muckleshoot Vice Chairman Donny Stevenson said. The multiyear agreement also involves the construction of a sports court on the Muckleshoot Reservation, more Indigenous art at Climate Pledge Arena and the creation of hockey programs for Indigenous youth in the area. “One dream I have is young people throughout the Pacific Northwest who perhaps haven’t felt a part of it will now feel a part of it,” Kraken CEO Tod Leiweke said.
Gila River Resorts & Casinos, owned by the Indian community of that name, is the sponsor on Arizona Coyotes jerseys.
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