Van Leeuwen is also releasing pints of pizza and hot honey flavors. Read more:
With that in mind, the "crazy" idea that Kraft would team up with the Brooklyn-based creamery Van Leeuwen to create a Kraft Mac & Cheese Ice Cream isn't really that outside of the ordinary. But here's what is unexpected: The flavor was so good and so popular that it just received a nationwide launch at Walmart., primarily as a promotional stunt by Kraft to honor National Macaroni & Cheese Day.
Emily Violett, senior associate brand manager for Kraft Macaroni & Cheese, also believed this unlikely duo captured a certain zeitgeist. "The combination of these two iconic comfort foods deliver a delicious and unforgettable experience and we're thrilled the ice cream has become a fan favorite," she told me.
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