L.A.'s most popular public radio station, KPCC, is changing its name to LAist 89.3.
Los Angeles’ most popular FM public radio station, KPCC, will rename itself LAist 89.3, the station’s management announced Tuesday.
Southern California Public Radio president and CEO Herb Scannell hopes the move will end years of what he called “brand confusion” at Southern California Public Radio, which touts a staff of around 200 and more than 600,000 cumulative on-air listeners. Until now, its journalists identified themselves as working for both KPCC and its sibling website and digital brand, LAist, which the broadcaster“LAist kind of says what we’re about,” Scannell said. “We’re L.A.-centric. We serve greater L.A.
The classic four-digit call letters for KPCC and the other stations won’t completely disappear. Under Since then, the college has acquired a more powerful antenna on Mt. Wilson, enabling KPCC to reach a broad swath of Southern California. But the station struggled to catch up with top public radio competitors KCRW and KUSC.A previous version of this story incorrectly referred to Southern California Public Radio as Southern California Public Media.
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