Count Lionsgate/MRC’s Knives Out among the strong wave of paid previews of late at the box office. The Rian Johnson-directed ensemble pic grossed $2M from 936 major and regional theaters over…
from 936 major and regional theaters over Friday and Saturday 7PM shows. These early paid previews indicate, seriously, early interest in a movie more than when a studio screens a pic for free and feasibly fills up seats in advance of its opening.starts previews again on Tuesday and opens Wednesday in 3,300 theaters with an anticipated $20M+ start over the 5-day stretch. Rivals anticipate even more off the pic’s 96% certified fresh Rotten Tomatoes score.
“Across the U.S. this Friday and Saturday, movie-going friends and families packed AMC Theatres for early screenings of Knives Out,” said Elizabeth Frank, Executive Vice President of Worldwide Programming and Chief Content Officer for AMC Theatres. “Social media buzz makes it clear this will be a holiday hit.”Other wide recent paid previews of late include
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