King Arthur Flour’s Baking Hotline Has Never Been Busier — and the Questions Are Getting Personal

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King Arthur Flour’s Baking Hotline Has Never Been Busier — and the Questions Are Getting Personal
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During quarantine, the bakers who staff the hotline are providing baking — and emotional — support

. The date stands out to Martina Pochop because she’s a baker and because when she went to work the next day, she noticed a flood of new calls and emails. Popchop works as a baker support specialist at

King Arthur Flour quietly launched its Baker’s Hotline in 1993. While it may not be as well known as the, it displays a level of homespun commitment not seen in other culinary help lines. The Baker’s Hotline is staffed by 15 people who answer calls and emails for eight to 12 hours a day, 357 days a year.

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