.Fendi dreamed up it’s iconic Baguette a quarter of a century ago, and now the house is pulling out all the stops with a series of tributes that began during NewYorkFashionWeek
“Give me your bag!” a robber yells to a startled Carrie Bradshaw in season three, episode 17 of“It’s a Baguette!” Bradshaw cries out, and with that, millions of viewers understood in a flash what their heroine was saying: This wasn’t a mere purse—it was something far more important, far more beloved.
Fendi is also issuing special Baguettes for the occasion, and the eminent Tiffany & Co. is also getting into the act, offering some stellar interpretations—a sterling edition! A gem-studded version! Even the spiritual godmother of the bag, Sarah Jessica Parker herself, is contributing a Baguette she has helped design.
“It came at the right moment, when everyone was wearing a minimal backpack—I wanted something that would break the rules,” Silvia Fendi explains, likening the bag to a delicious addictive treat: “They are so appealing you almost want to eat them—you want a chocolate one, and then a cream one, then a strawberry one!”
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