As the coronavirus crisis continues, the fast food chain has suspended a U.K. ad campaign that shows people licking their fingers.
The fast food chain announced Friday it would suspend a U.K. ad campaign focused on its famous “finger lickin’ good” slogan in light of the coronavirus pandemic.
As health officials all over the world stress the need for hygiene and hand-washing to prevent the spread of the virus, KFC reconsidered whether it was a good idea to show people licking their fingers after eating the company’s flagship product, according to“It doesn’t feel like the right time to be airing this campaign, so we’ve decided to pause it for now ― but we’re really proud of it and look forward to bringing it back at a later date,” a spokesperson said.
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