The 'KFC Double Down' is coming back for a limited time, as of March 6. The instantly recognizable creation replaces the bread that's found in a typical sandwich and uses 2 fried chicken filets as the bun.
LOUISVILLE, Ky. — Kentucky Fried Chicken is bringing back a legend after a hiatus of nearly a decade.
The Double Down made its debut in 2010 and sold more than 10 million sandwiches. Despite that, the chain said back then that sales of the sandwich were "immaterial" and analysts said the Double Down sales were below expectations. But the Double Down "generated more buzz than any test market item in KFC history," it said.
Next week KFC will also be adding a more traditional offering for customers "who aren't so sure about embracing the 'no bun' life." It's a bacon and cheese chicken sandwich that uses a brioche bun.
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