Candle Media Founder Kevin Mayer has set out his strategy to take advantage of the wealth of deep-pocketed new buyers, as he unveils a tie-up between kids powerhouse Moonbug Entertainment and Reese…
owner Moonbug and Hello Sunshine and, delivering a Mip TV keynote this afternoon, the former Disney exec told an audience of TV execs and press that “synergies” between their owned companies are a big part of his and fellow Candle Founder Tom Stagg’s plan.
Alongside Moonbug Co-Founder René Rechtman, he talked up the London-headquartered outfit’s ability to leverage IP across social media, YouTube and the streaming services.has more than doubled its YouTube subscriber base to 140M, becoming YouTube’s most-subscribed channel, while Netflix spin-offs have been lucrative. TheNetflix show was the second most-streamed on the platform last year, across all genres not just children’s.
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