Kevin Costner's New Western Movie Is Taking A Massive Release Strategy Risk

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Kevin Costner's New Western Movie Is Taking A Massive Release Strategy Risk
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Kevin Costner is returning to Westerns again with an epic two movie project called Horizon, but the release strategy for these films is a huge risk.

Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Horizon: An American Saga is a Western movie project split into two parts, and the upcoming release strategy for the new Kevin Costner vehicle is a massive risk. Costner is no stranger to epic Western movies, as he directed and starred in Dances with Wolves, which is three hours long, won Best Picture at the Academy Awards, and took in a monumental $424 million gross worldwide .

Kevin Costner's Horizon Movies Are Releasing In The Same Summer Window Both parts of Horizon: An American Saga will be released in the summer of 2024. The Horizon movies are being released two months apart, with Horizon: An American Saga being released on June 28, 2024, and Horizon: An American Saga Chapter 2 being released on August 16, 2024. This is a completely unprecedented move by Warner Bros., as no major movies shot back-to-back have ever been released this closely before.

Any gap shorter than one year risks the first movie not finding a big enough audience before the sequel's release. With a one-year gap, the first Horizon movie could have found success on HBO after its theatrical release, which would benefit part two. Unfortunately, a two-month gap doesn't give the first movie enough time to be released and find popularity on streaming.

Horizon's Release Schedule Could Actually Benefit Kevin Costner's Western Movie While the two-month gap is extremely risky, it's never been done before, meaning that the bold release schedule could still benefit the two movies. Given how soon part two is being released after the first movie, part one of Horizon will still be fresh in audiences' minds. The quick release strategy also means that if the movies bomb, Warner Bros.

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