Kendrick Lamar Releases ‘Mr. Morale and the Big Steppers’ and Reaches for Moguldom

Kendrick Lamar’s new album “Mr. Morale and the Big Steppers” isn’t just about music. It is about starting a new chapter in his career: entrepreneur.

Five years after dropping his Pulitzer Prize-winning ‘DAMN.

,’ Lamar delivers his final album for Top Dawg Entertainment and builds out his own company, pgLang(Allen J. Schaben/Los Angeles Times/Getty ImagesKendrick Lamar’s new album isn’t just about music. It is about starting a new chapter in his career: entrepreneur.

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