Kate Spade New York has partnered with Heinz on a limited-edition collection inspired by ketchup.
The capsule features totes, pouches, small leather goods, ready-to-wear T-shirts, footwear, keychains, phone cases and more inspired by Heinz’s iconography and ketchup red color. Prices range from $45 to $398.brand to pay homage to the beloved Heinz brand,” said Megan Lang, head of global Heinz brand communications and creativity, via statement.
“At Kate Spade New York, we believe in exploring the journey of self-expression through style in a fun, unexpected ways,” said, senior vice president and head of design at Kate Spade New York. “It’s the thoughtful details that bring this collection with Heinz to life — from the embellishments on the T-shirt and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season.
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