.KanyeWest chats about his 2024 presidential run, design rules & more
surprised the crowd by showing up for a panel discussion along with Yeezy head footwear designer Steven Smith, in their first public outing together. As they unveiled the new Yeezy sneaker, partly made from an eco-friendly algae fiber, the 42-year-old musician-entrepreneur proclaimed: "Yeezy is the Apple of apparel."
Then, in form, he dropped a load of shock-and-awe news — thoughts of legally changing his name to Christian Genius Billionaire Kanye West for a year, a new Cody, Wyoming, Yeezy headquarters, the company's goal to bring manufacturing to the U.S., and how an LVMH-Yeezy deal was pulled years before his friend Virgil Abloh was named creative director of menswear at Louis Vuitton last year — a move that he alludes was a slap in the face.
Fast forward to 2018. "Bernard Arnault could have picked anyone he wanted to be the head of Louis Vuitton and who was it? And as I got on that flight, [to Virgil’s first show in Paris in June 2018] I knew I had to go. Because if I didn’t go and give Virgil that hug, who was I then? No one knew that the deal had been pulled. No one knew that that was the beginning of me going to the hospital. No one knew how this game is.
West owns a 4,000-acre ranch in Cody, which he reportedly purchased for $14 million in September, along with other properties. "We're going to be farming and going seed to sew and have our own cotton, hydroponic farm, hemp farm, and wheat farm...and getting into how we can have less impact with the dyes, because our colors are a big signature of the brand.
Pulling the latest Yeezy sneaks out of a bag, while explaining that the material included a new algae fiber "harvested from ponds so eco concerns are intersecting with what we do," Smith said, "These are the future of Yeezy. These were just made in Atlanta yesterday in the U.S., pre-production. … We’re going to bring jobs back here and we're going to make Yeezys in America.
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