E-cigarette giant Juul Labs will pay Arizona $14.5 million and vowed not to market to young people in the state to settle a consumer fraud lawsuit.
PHOENIX —
Juul Labs admitted no wrongdoing in settling the case and called it “another step in our ongoing effort to reset our company.” The company had stopped all advertising before Brnovich sued and ended sales of all flavored products except menthol. last month, saying the R.J. Reynolds' product has a clear benefit because it can reduce the use of regular cigarettes. Juul's product remains under FDA review. Some adulterated vaping products have caused serious health effects.
“Today’s settlement holds Juul accountable for its irresponsible marketing efforts that pushed Arizona minors toward nicotine and the addiction that follows,” Brnovich said in a statement. “Combatting the youth vaping epidemic remains a priority for our office with both our undercover Counter Strike program and zero tolerance for vaping companies that mislead or deceive.
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