Jumio BrandVoice: Why Traditional Identity Verification Methods Are On Their Way Out

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Jumio BrandVoice: Why Traditional Identity Verification Methods Are On Their Way Out
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Why traditional identity verification methods are on their way out Sponsored by jumio

In many cases fraudsters don’t even need to comb your Facebook account or intercept your text verification code for your personal information — they often already have it. This is because of massive data breaches that have sent millions of sets of personal data spilling into the ether. Names, usernames, passwords, telephone numbers, dates of birth and security answers — cyberspace is awash with it.

Even in the GDPR era, these breaches are coming at a rapid-fire pace, and it’s therefore vital that we move away from traditional identity verification methods. This is where facial biometrics need to be considered as a safe and secure alternative for accessing accounts and verifying certain transactions or activities online.

Token-based authentication is also failing to meet the mark as a modern form of verification. An obvious drawback is that tokens must be carried at all times and are non-transferable — a characteristic that’s outdated in today’s user experience-focused world. There is also the simple weak point that tokens or fobs can be lost or stolen, presenting a further argument for more secure methods, such as biometric authentication.

This powerful technology is available today, and it’s reliable and fast enough to eliminate variables that would once have skewed results and enabled hackers to gain access. For example, weight loss and weight gain, wearing glasses or the loss or growth of facial hair have previously been changing factors that have disrupted less sophisticated tools.

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