Josie Natori Examines the Upsides of Not Just Looking Good, but Also Feeling Good

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Josie Natori Examines the Upsides of Not Just Looking Good, but Also Feeling Good
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Building off the idea that if-you-look-good-you-feel-good, NYU Langone Health has united with Care+Wear to outfit its building services staffers with scrubs designed by The Natori Company.

Familiar with research about how spruced-up interiors, live music and art displays in medical facilities can help improve patients’ moods, satisfaction levels and recoveries, Natori said outfitting staffers boosts their self-image and level of service.

The company was started in 2014 with a PICC Line cover for cancer patients undergoing treatment. That led to various styles of adaptive clothing, scrubs, NICU bodysuits and children’s items such as arm cast covers. In addition to The Natori Company, Care+Wear works with end users, clinicians, designers,Inc. and Parsons School of Design. Up to 10 percent of profits go to the American Cancer Society, the University of Miami Sylvester Comprehensive Cancer Center and other institutions.

Priced affordably for NYU Langone Health, the scrubs also have “minimal margins,” Natori said. Well aware of how health care concerns and the aging population are key topics with many, the designer said she was grateful to have the opportunity to do something in the medical field.

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