There are only a few people at Apple who spark as much curiosity and mysticism as Jony Ive. He talks about his life in an interview with WSJ.
There are only a few people at Apple who spark as much curiosity and mysticism as Jony Ive. In a new interview with, the design mastermind behind all Apple products talks about his life at the Cupertino company and what’s next with its LoveFrom company. Here are the highlights., Jony Ive calls himself “obsessive,” as a half-joke. He talks about his process of creating products to solve problems:
Ive, then 30, assumed Jobs would hire a more renowned designer to replace him, but something unexpected happened at their first meeting. “I clicked with Steve in a way that I had never before done with someone and never have since,” says Ive. Soon the two were having near-daily lunches and Jobs was spending untold hours in the design studio, where he and Ive transformed ideas into tangible products, starting with the luminous turquoise iMac, launched in 1998.
The company founded in 2019 currently has more than 30 employees. Ive says LoveFrom “is the only creative practice he knows of to have an on-staff scribe whose job is, in part, to help conjure into words the ideas that his team came up with.”
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