Johnson & Johnson now says it will discontinue two lines of skin-lightening products popular in Asia. Skin-lightening is a fast-growing industry — expected to be worth $31.2 billion by 2024, according to the WHO.
Johnson & Johnson has been one of a number of companies, such as L'Oreal, Procter & Gamble and Unilever, that sell these kinds of products. Here, a store keeper in Mumbai, India, is shown taking stock of beauty and whitening products.Prashanth Vishwanathan/Bloomberg/Bloomberg via Getty Images
Johnson & Johnson has been one of a number of companies, such as L'Oreal, Procter & Gamble and Unilever, that sell these kinds of products. Here, a store keeper in Mumbai, India, is shown taking stock of beauty and whitening products.Johnson & Johnson has announced it will discontinue two lines of skin-lightening products popular in Asia, making it one of the latest major companies to change business tactics seen as racist amid the global debate over racial inequality.
"Conversations over the past few weeks highlighted that some product names or claims on our Neutrogrena and Clean & Clear dark spot reducer products represent fairness or white as better than your own unique skin tone," Johnson & Johnson said in a statement emailed to NPR."This was never our intention – healthy skin is beautiful skin."
The consumer products giant says they will no longer sell the Neutrogena Fine Fairness line, sold only in Asia and the Middle East, and the Clean & Clear Fairness line, sold only in India.
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