Johnson & Johnson is signing off on a new logo, more than 130 years after creating the old one
Many children no longer learn to write cursive in school, noted marketing consultant Laura Ries. People may recognize the signature, but they weren’t necessarily reading it, she said. The new logo, she said, is easier to process.
“Because it’s easier, it almost even draws your attention to it,” said Ries, who wasn't involved in the logo change. Ries also noted people likely identified the script logo more with the Kenvue products they see on drugstore shelves, such as Band-Aids, Listerine and Tylenol.A Kenvue spokesperson said the JThe signature logo also could be found on bottles of the company’s now-discontinuedJ has insisted that the powder was safe.J become the world’s biggest health care products maker, with annual sales topping $90 billion.
The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group. The AP is solely responsible for all content.
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