The Shanghai-based fashion designer lends her touch to the luxury whisky, ushering in the Year of the Rabbit with auspicious positivity.
In Western circles, the bunny is often associated with luck and fertility. In Eastern mythologies, the rabbit – just as loved – is commonly linked with mercy, wit and beauty. With the creature coming into reign in the Chinese zodiac, those celebrating the new year would surely wish for some of those traits to rub off on them.would be worth a consideration.
It is with this same vivacious energy that made Chen so apt for the collaboration with Johnnie Walker Blue Label, where she renders the rabbit onto the bottle and box through her unique lens. Indeed, the resulting presentation is an energetic one – the long-eared creature prancing through mountains and clouds with vigour is a kinetic tribute to the Johnnie Walker motto, ‘Keep Walking’. The rabbit and mountains also symbolise longevity, while the clouds represent an ascension to greater heights.
Johnnie Walker Blue Label is created from some of the rarest whiskies in the maker’s reserves. Only one in 10,000 casks – some from long-closed ghost distilleries – is deemed to have that elusive quality that gives it that exceptional character and flavour.
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