John Lewis sent two-word messages over Christmas 2022 advert as viewers say they 'didn't want to cry'
It's that time of year again as John Lewis has released its hotly-anticipated Christmas advert. And it appears its 2022 offering has had people crying over their cereal upon its release on Thursday morning .
This year, John Lewis has used its Christmas ad to raise awareness of children in care with the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home.The 90-second offering, entitled The Beginner and set to a cover of Blink-182’s All The Small Things by US artist Mike Geier, shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance and that its broader campaign also featured "authentic voices of carers” and “young people with different experiences of a complex care system". And upon its official release on Thursday morning, viewers were flocking to watch and comment on what John Lewis had created this year, along with agency adam&eveDDB, with input from partner charities Action for Children and Who Cares? Scotland. And there was two different two-word messages that were repeatedly used.
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