The Beginner | John Lewis & Partners | Christmas Ad 2022
A sure sign that Christmas is here, John Lewis has dropped its new advert for 2022 named 'The Beginner'.
This year's song that has got the John Lewis treatment is the Blink-182 classic"All The Small Things" sung by US artist Mike Geier.The advert starts with a middle-aged man trying to learn how to skateboard, but things don't work out too well. After numerous attempts and some pretty bad injuries, he perseveres, heading down to the local skatepark, practising at work and watching YouTube videos.
As he's at home preparing dinner with his wife, the doorbell rings. They answer it to a social worker standing with foster child Ellie, who is clutching a skateboard. After she spots his board propped up in the hall, he shows her his injured arm and says he skates a bit too."We’re making a long-term commitment to support the futures of young people from care."Customers will also be able to buy products from the ad, including the skateboard, with 25% of the sales sent to the two charities the retail giant is working with,
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