They've taken a different approach this year 📺🎁
John Lewis' Christmas advert has a slightly different approach than usual after a 'challenging year' for the UK. with the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home.
It follows the launch of the partnership’s Building Happier Futures programme to help young people with experience of the care system, including to move into the workforce. Children in care and their caregivers will be invited to Santa’s Grotto experiences in John Lewis stores and the retailer will also supply communal spaces of selected residential facilities run by Action for Children with electronics, furnishings and decorations.
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