The farm equipment company is trying to convince farmers and the public that going electric in the agriculture space is key to the future of food production.
Electric vehicles are on display at the Consumer Electronics Show 2023 in Las Vegas, Nevada this year, but it's not just about cars and trucks that we see on major roadways. The farming equipment industry is moving into the space.
John May, the CEO of John Deere said to a crowd at CES 2023, “Why should you care about farmers when they represent less than 2% of the U.S. population?” As TechCrunch reported, John Deere's ExactShot sensor and robotics-based fertilizer application system would help increase the speed of repetitive tasks making the process more efficient, according to the company.
John Deere also presented a new excavator that is powered by a Kreisel battery and would reduce emissions and noise while farming.
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