Joanna Hoffman, once a close advisor to the late Apple CEO Steve Jobs, has criticized leadership at Facebook for not being accountable for some of the harmful effects the social media platform has had on society.
Hoffman was responding to a question, at the 2020 CogX conference on Tuesday, about the cult of leadership in the technology industry and how people can decouple ego from their work.
While Hoffman said she had "enormous respect" for what Facebook had achieved she suggested certain aspects of the social media giant were "destroying the very fabric of democracy, destroying the very fabric of human relationships and peddling in an addictive drug called anger." a post by President Donald Trump, in which he said "when the looting starts, the shooting starts," in reference to the George Floyd protests.by Mark Zuckerberg's "incomprehensible explanations" for keeping Trump's post up, after a Zoom call with the Facebook CEO and COO Sheryl Sandberg last week.
Hoffman joined Apple in 1980, as the fifth member of the team working on the Macintosh project — the first iteration of the Mac computer — and focused on product marketing. She then joined Steve Jobs at his own software business NeXT, which was eventually bought by Apple.
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