A letter sent Wednesday to newly minted Emmy nominees and/or their PR reps inadvertently provides some of the details for the Jimmy Kimmel-hosted and -produced Primetime Emmy Awards show that ABC w…
will broadcast September 20. The opening line confirms, as the letter indicates, what we already knew: The Emmys are going virtual.
This is actually heartening for me to hear since I have suggested, more than once, that a way to beef up the moribund Emmy ratings may be handed to the Television Academy ironically because of a worldwide pandemic forcing them to change the format. Just before nominations voting ended, I suggested again this virtual ceremony is a genuine chance to reinvent the show, and maybe send a signal to other organizations as to how it can be done.
“Done right , this is a real opportunity for the Emmys to turn around a dismal ratings trend by being forced to completely remake the show minus an in-person group of nominees and presenters, and the glamour of the red carpet. It might be logistically challenged, but going live with all the nominees in all the categories on camera from their homes as the envelope is opened would certainly solve the problem of feeling canned like the Daytime Emmys felt. Time will tell.
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