At a moment when many Americans’ rituals and routines have been upended, at least one is staying intact: Jimmy Kimmel’s annual pitch to advertisers. The coronavirus pandemic effectively…
His monologue this year hit all the expected notes. “Our shows have been social distancing themselves from young people for years,” he told the media buyers watching the program.
He threw a few punches at NBC and CBS, noting that people needed to continue staying away from others because “there’s a population of elderly CBS viewers we need to protect.” NBC’s newstreaming service was put under a withering light: “If you’ve ever said, ‘Gee, I can’t find that DVD box set of ‘Frasier’ my sister bought me for Christmas in 2005. I wish there was a way I could pay for it every month forever,’ that’s Peacock.
Though Madison Avenue has focused more intently on streaming video in recent years, Kimmel reminded them of some distinct advantages traditional TV has over the new medium. “TV doesn’t buffer. TV never freezes up on you. TV doesn’t constantly suggest what other shows you should watch. TV doesn’t ask you for a password you can’t remember or ask if you accept cookies or start playing another episode without giving you enough time to say you don’t want to watch another episode.
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