Tiffany & Co. unveiled its newest campaign starring BTS‘ Jimin alongside Zöe Kravitz and Gal Gadot.
idol draped in a number of dazzling pieces from the luxury brand’s signature Tiffany HardWear collection, including a pavé diamond-encrusted link necklace and matching bracelet — both of which sparkle against his sleek, black tuxedo jacket.
“Gentlemen, start your engines. House ambassador Jimin of BTS is going places in Tiffany HardWear,” Tiffany & Co. wrote on the company’s official Instagram account, sending ARMY into a frenzy over Jimin’s role as ambassador. “Exuding elegance in everything he does,” one fan commented, while another simply declared, “Jimin is the hottest man ever.”
“Our ‘This Is Tiffany’ campaign is an authentic homage to individual style,” said Alexandre Arnault, Tiffany & Co.’s evp of product and communication, in a statement. “We may make the jewelry but it’s house ambassadors like Zoë, Jimin of BTS and Gal who give meaning to the collections and make our pieces all their own.”
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EXCLUSIVE: Tiffany & Co. Releases Jimin’s First Campaign, Costarring Zoë Kravitz and Gal Gadot“I am excited to join the Tiffany & Co. family with two iconic collections. The HardWear and T Collections are a pinnacle expression of luxury,” Jimin said of the campaign in a statement to WWD.
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