Gerson will lead the Speedo North America team as they prepare for the Olympics.
Following the completion of Pentland Group’s acquisition of Speedo North America from PVH Corp., Jim Gerson will return as president, effective June 1.
Gerson will be tasked with leading the Speedo North America team as they prepare for the Tokyo Olympics and Paralympics in 2021 and growing the brand across the region, within the swim category. Among his top priorities at Speedo will be understanding the consumer mind-set. “I think a lot of it is looking at the environment and seeing how the consumer is shopping and making sure we’re resonating with them,” he said. Another priority is to try and get people back into the water. “We all have a choice of exercise, whether you’re doing yoga or Pilates, or you’re at a gym, or in the water.
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