Mention the quintessential Singaporean breakfast, kaya toast and soft-boiled eggs, and one of the first few names that is bound to pop up is Ya Kun Kaya Toast. Founded in 1944, the chain now operates in a myriad of countries from Japan to United Arab Emirates. On Sept 23, YouTube channel HatchnHustle had the chance to sit down with Ya...
On Sept 23, YouTube channel HatchnHustle had the chance to sit down with Ya Kun's director of brands and marketing, Jesher Loi to chat about the brand's growth over the decades.
Jesher is also the grandson of Ya Kun's founder Loi Ah Koon, and son of current executive chairman Adrin Loi. And the reason behind why Ya Kun chose to scale regionally can be traced to a single noticeboard at their first-ever outlet.
Jesher recalled how it wasn't long before Ya Kun were seeing customers from a long list of countries, all the way to Mexico.Presenter Denise Teo asked Jesher if he ever got sick of the food at Ya Kun and the response was both politically correct and truthful.Challenges such as how popular and vibrant Singapore's cafe scene has been of late does not seem to bother Jesher too much.
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