Jermaine Dupri is astonished that 30 years have passed since he founded his label, So So Def. That milestone comes as Dupri leads a celebration of 50 years of hip-hop on Saturday at the Essence Festival of Culture in New Orleans.
Missy Elliott, the first woman in hip-hop to be inducted into the Rock & Roll Hall of Fame, will headline the night inside the Superdome, but Dupri is curating a center stage segment that lets everyone know “The South Got Something To Say.”
“I'm just trying to represent my city the best way that I feel I can,” Dupri said when asked what festival fans can expect. “It's about the unity, having this much power on stage together at one time, man! We all have had shows together but not as one unit. This is almost like the super friends coming together. Be excited. We have like an hour of nonstop hits coming.”
Dupri said he plans to reflect the genre's lifestyle as well as the music during this one-night-only experience. Dupri said he's proud of the work he's done and the artists he's been able to find and mentor along the way, including Da Brat and Bow Wow and more recently, Latto and J.I The Prince — products of his talent competition show, “The Rap Game.”
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