JenniferAniston talks her new brand, LolaVie, her current hair routine, and the pressure that comes with creating 'The Rachel' mania.
It's that exact high-stress level of iconism, however, that makes her a perfect candidate to create her own hair-care brand — which is exactly what she's done. On September 8,Allure
The reason it took so long? She wanted every little detail — including the product's ingredients, the tall, rectangular bottle with minimal white and black detailing, and the brand messaging — to be absolutely perfect. Thespecifically needed to be the Swiss Army Knife of hair-care products. "I love a really good detangler because my hair has gone through so much thrashing," she says.
This won't be the only product LolaVie formulates, by the way — not by a long shot. Aniston has "a good couple of products that we're working on and have been working on." She can't say exactly what those products are, but she assures us that each one will be "bulletproof" in her eyes because of that aforementioned pressure to perform .
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