Lili Reinhart, Jeff Goldblum, A$AP Ferg, Victor Cruz, Bria Vinaite, Rowan Blanchard, and more attended the debut of the “Tiffany Men’s” branch.
“I wear jewelry, but I wear it sparsely,” said Justin Theroux at the Hollywood Athletic Club on Friday evening. “[Regarding layering] it’s kind of like a martini; one is just right, and two is too many.”
Theroux was sporting an 18-karat yellow gold chain from “Tiffany 1837 Makers,” one of a handful of collections under the brand new “Tiffany Men’s” branch, the debut of which Tiffany & Co. formally fêted in Los Angeles at the end of last week. Attendees included Lili Reinhart, Jeff Goldblum, A$AP Ferg, Victor Cruz, Bria Vinaite, Rowan Blanchard, and more. They perused the converted club, which was awash in Tiffany’s famous robin egg blue; everything from the pool table’s felt to drink coasters to an arcade machine to atmospheric lighting was rendered in the distinct shade.
Tiffany & Co.’s artistic director, Reed Krakoff, said that “we have long had a history of being in the menswear business, but this introduction really represents a newfound focus.” He meant that there has been both an uptick in men wearing jewelry and a downscale in terms of formality; Tiffany & Co. is hoping to capitalize on this going forward.
“Tiffany Men’s,” concluded Krakoff, “is a commitment and dedication to our great expression of craftsmanship and quality.”
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