Jay Rodriguez, a former vice president of corporate information West Coast for NBC, died Wednesday of congestive heart failure in Palm Desert, California. He was 92
A native of La Verne, California, Rodriguez graduated from Mt. San Antonio Community College, then worked for 13 years in the advertising department at the Pomona Progress Bulletin.
Rodriguez joined KNBC's Community Relations Department in 1969, eventually becoming manager of press & community relations for the Los Angeles station. He was promoted to his vp post in 1979, responsible for corporate and media relations and communications with industry, government and special interest groups.
Rodriguez also was president of the Greater Los Angeles Press Club, chairman of the Greater Los Angeles Red Cross and a member of the National Board of Governors of the American Red Cross.
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